A rose by any other name

Written By Fruit Rescue

We contemplated many names to find the perfect one.

The branding brainstorm

What’s in a name? A lot really. The famous Shakespearean reference is used to state that the names of things do not affect what they really are. But we disagree.

It was quite a process to get to the simple, elegant but effective ‘Fruit Rescue’.

Here are some of the names that didn’t make the slice.

  • Wholesome Harvest​

  • Backyard Harvest​

  • Picked and Shared​

  • Fruit Savers​

  • Gather and Pick​

  • Hand Picked ​

  • Our Harvest​

  • Fruit Flip​

  • Neighbourfruit​

  • Orchards Next Door​

  • ​Fruit Loot​

  • Orchard Underground​

  • Three Bags Full​

  • Nourish Neighbours​

  • Orchard Overflow​

  • Fruit Connect​

What do you think - what would you pick?

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